Th Victorian Tourism Awards recognise and reward excellence in the VIC Tourism Industry.

The Award Categories cover the diverse range of tourism products & services that provide the extraordinary tourism experiences that VIC has to offer, from five star international hotels to bed and breakfasts, festivals, events and wineries.

The Awards acknowledges achievement, encourages better business practices and recognises the most outstanding tourism experiences in Victoria with a passion and commitment to excellence and innovation.

Entrants must meet criteria on the following areas:

  • Product – general overview
  • Business Planning – financial viability, risk
  • Marketing – strategies, responsible depictions of experiences
  • Customer Service – training skill development, customers with special needs
  • Sustainability and innovation – environment, culture, community, business improvement

Winners from the Awards then represent the state at the Australian Tourism Awards.